computer market share drop from 8 percent to 7.4 percent during the fourth quarter of 2008, a significant reverse after it had been taking market share from PCs. Perhaps Apple is trying to be sensitive to economic reality, or perhaps this is a reaction to seeing its U.S. It had finally lured Apple into its home field in a long-standing marketing battle. Little wonder why Microsoft refused to comment. With its great designs and advanced software, nothing matches it at any price." Microsoft declined to comment.
"The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. "A PC is no bargain when it doesn't do what you want," Apple spokesman Bill Evans says.
The context was an article in which Arik Hesseldahl goes to lengths in an attempt to show that a PC requires additional spending to get equivalent virus protection, a suite of multimedia tools, and so on. The first salvo from Cupertino appeared by way of a comment by Apple to BusinessWeek on the Microsoft ads - an action in itself so rare as to command attention.
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